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SMM

SMM in social networks is the process of attracting traffic or attention to a project, brand or product using social networks. You can be an exemplary company, with noble goals, and have a unique proposition, but if the masses don’t know about it, you are practically non-existent. Smm promotion is informational and viral posts, quick feedback from a loyal audience, an increase in calls and sales. SMM promotion in social networks is necessary for any company, regardless of its age, scale and direction.

Recently, social networks have become the places of greatest activity of people on the Internet, of which the most popular are usually called Facebook and Instagram, then the following places of public congestion can be distinguished in popularity: TikTok, Youtube, Pinterest, Twitter. The social network allows you to meet and communicate, exchange all kinds of content, as well as share the latest news and discuss them.
Researches show that almost every social media user has at least a hundred friends, is a member of ten or even more selected communities and favorite groups, and constantly exchanges various messages. A huge mass of users spend many hours every day on social networks, and among them there are a lot of those who could well become a client for your company, but so far have no idea about its existence.

Tens of millions of people communicate daily in various social networks, which creates very wide opportunities for the implementation of effective marketing solutions. What is the advantage of popular social networks and what encourages players from various business sectors to actively order targeted advertising in them.

The advantages of social media advertising through social networks

Tasks that SMM solves for your business

COMPANY RECOGNITION

With the help of social networks, it is possible to spread information about the company. This is mainly influenced by the “word of mouth” effect, which is determined by the motivation of users. The better the promotion strategy is implemented, the more people will share their opinion about the company, tell others about it and thereby increase its recognition.

CUSTOMER RETENTION

Through social networks, you can share information about promotions, discounts, sales with already established customers. SMM also helps to spread other information about the company and product. This attitude is a sure way to keep current customers and get new ones.

FEEDBACK

In social networks “dwells” an active, lively audience. People willingly leave their comments, write an opinion about the publication, ask questions, leave feedback. You can easily engage the target audience in a dialogue and thereby identify their pains, needs, fears – all this and much more that is necessary in drawing up an effective promotion strategy.

INCREASING TRUST

People are more trusting of companies that have nothing to hide. By creating your account or business community, the owner demonstrates to the target audience the readiness for the most transparent and honest cooperation. Potential customers can view photos of goods, office or completed work, study reviews and opinions of other people. This increases the credibility of the company.

EFFECTIVE ADVERTISING OF A NEW PRODUCT OR SERVICE

Social Media ads will instantly draw attention to the new product. The published post will quickly appear in the feed of subscribers and familiarize them with the offer. This will ensure quick sales.

BRANDING

When promoting in social networks, you can create a virtual, but important impression in advance. This is especially true for startups. For example, you can tell from the opening of a new cafe, salon or restaurant.

STAGES OF SMM PROMOTING

  • Market and audience analysis

  • Strategy development

  • Advertising promotion

  • Social media management

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